15 February 2019
From Frankfurt to the world
We've just got back from one of the most attractive consumer goods fairs in the world, the so-called Ambiente 2019 Frankfurt. This was a date for the top brands in the business and for newcomer suppliers with lots of enthusiasm and creativity.
Where would BOJ Global stand, among the top brands in the business or among the enthusiastic, creative suppliers? Well, frankly we feel comfortable on both levels.
We've been on the market for over 100 years, but we've got all the enthusiasm of people just starting out. Perhaps because we've presented new products at this year's fair. Products that are absolutely necessary to provide our clients with a total service. We already had kitchenware, small appliances and everything to do with wine. Domestic appliances were missing.
This move by BOJ Global was very well-received by attendees at the fair. At our stand we heard gasps of astonishment and admiration in more than 20 different languages. People from all over the world, including South Korea, Australia and New Zealand, expressed interest in our new products.
Our traditional products, those for the wine cellar and the food processors were also very popular, and there were a lot of enquiries about them over the five days of the fair.
The fair ended two days ago, but we're already looking forward to going back next year to meet people, new customers and old friends, and of course to enjoy a city that is at once modern and traditional, smart and friendly.
Thank you very much, Frankfurt.